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Senior Product Designer, Design Systems | Thrive
I led the evolution of Thrive’s core design system to support faster product development, stronger brand consistency, and more inclusive user experiences. By introducing automated linters and streamlined documentation, I reduced design–dev handoff friction and increased component reliability across 14+ teams. I launched a formal contribution model that empowered cross-functional teams to scale the system sustainably; accelerating adoption and cutting backlog requests by over 25%.
To expand our global reach, I evolved the system’s localization capabilities to support RTL layouts and region-specific content needs, enabling launches in new markets without sacrificing design quality. I also created a living design system roadmap that aligned priorities across product, engineering, and brand, helping leadership make informed investment decisions while ensuring the system remained a strategic asset not just a toolkit.
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Product Designer, Design Systems | Thrive
I was responsible for maintaining and evolving our core design system to support consistent, accessible, and scalable product experiences. I partnered closely with engineering, product, and brand teams to build reusable components, document interaction patterns, and ensure alignment across platforms. My work helped reduce design and development time for new features by over 30%, while significantly improving UI consistency across the application.
I also led accessibility improvements across the system, implementing WCAG-compliant components and conducting accessibility audits to close critical gaps, making the platform more inclusive for users with cognitive, visual, and motor impairments. Additionally, I collaborated with localization and content teams to scale our design system for multilingual support, helping us launch experiences in multiple languages and regions without sacrificing design integrity.
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Senor UI | UX Designer | Wpromote
I led the design of digital experiences for major global brands across industries like tech, consumer goods, and finance. My work consistently balanced strong visual execution with user-centered strategy. I collaborated closely with developers to ensure pixel-perfect implementation, reducing front-end QA revisions by over 40%.
I helped shape UX strategy by conducting user interviews, stakeholder workshops, and competitive audits, which informed the direction of over 20 campaigns and microsites. These efforts directly contributed to improved engagement metrics such as a 30% increase in conversion rates on a product landing page for a Fortune 500 client.
I also created modular design systems that improved design efficiency across teams and cut production time by 25%. Whether building from scratch or elevating an existing brand, I delivered intuitive, conversion-optimized experiences grounded in both research and creative excellence.
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UI | UX Product Designer | Tom Ferry
I created intuitive, inclusive experiences that help users achieve real results. At a B2C real estate coaching SaaS company, I designed features that made agent training more effective and engaging. contributing to a 28% increase in course completion rates.
I worked closely with Product, Engineering, and Client Success to turn user insights into thoughtful design solutions, while also leading accessibility improvements like enhanced contrast, keyboard navigation, and screen reader support.
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From Web Designer to Product Manager to Developer
In my previous roles, I wore many hats; designer, developer, strategist, and product thinker, which strengthened my ability to approach product design holistically. I designed and developed customer-centered websites and applications, created reusable templates and UI systems, and led usability testing and research initiatives to support user flows, site architecture, and product direction. My work directly improved performance, engagement, and scalability across multiple platforms, while also supporting the development team with optimized assets, design specs, and front-end structure.
If you're curious to see my list of measurable impacts, feel free to view my resume link below.
