Case Studies

Case studies that unpack the challenge, the decisions behind the design, and the outcomes delivered, moving from ambiguity to clarity, insight to execution, and work to impact.

Case Study

Laptop mock showing an onboarding experience

Thrive Global: Onboarding Personalization

Personalized Thrive’s onboarding so new members hit value faster, boosting early engagement while reducing drop‑off and support burden.

+23%

More first‑week engagement

−12%

Lower onboarding drop‑off

−11%

Fewer support tickets

Web/Mobile Health Tech B2B SaaS Onboarding

Case Study

Laptop mock showing Thrive’s Leafkit design system

Thrive Global: Leafkit Design System

Scaled Thrive’s design system with tokens, accessible components, and governance so 15+ teams can ship faster with consistent UI.

−25%

Implementation time

+35%

Design workflow speed

90%+

AA‑compliant components

Design Systems Tokens Accessibility Localization

Featured

Laptop mock showing a gamification feature interface

Thrive Global: Points & Levels

Launched Points & Levels to reinforce daily habits, boosting 4‑week retention, weekly completions, and Daily Quest exploration.

+26%

4‑week retention

+35%

Avg completions per user/week

+15%

More Daily Quest exploration

Web/Mobile Health Tech B2B SaaS Gamification

Case Study

Design system foundations and components preview

Wpromote: Design System Implementation

Boosted dev/design velocity by rolling out an internal design system, reducing build time and improving platform consistency.

+15%

Avg time on page

+45%

Positive user feedback

−35%

Developer build time

Design Systems Implementation Components Documentation

Case Study

Laptop mock showing the Tom Ferry Intl platform

Tom Ferry Intl: Coaching & E‑Learning Platform

Rebuilding feedback, progress tracking, and learning experiences so coaches and agents can stay aligned, motivated, and moving forward.

−30%

Time writing feedback

B2C SaaS E‑Learning Feedback

Case Studies

Thrive Global: Onboarding Personalization

Thrive Global: Leafkit Design System

Thrive Global: Points & Levels

Wpromote: Design System Implementation

Tom Ferry Intl: Coaching & E‑Learning Platform

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